Privacy Policy
Last updated: 1st January 2024
1. Introduction
Liticdifte ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website liticdifte.com and use our services.
By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our website.
2. Information We Collect
2.1 Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Subscribe to our newsletter
- Contact us through our website
- Engage with our content or services
- Participate in surveys or feedback forms
This personal information may include:
- Name (first and last)
- Email address
- Postal code
- Communication preferences
- Any other information you choose to provide
2.2 Automatically Collected Information
When you visit our website, we may automatically collect certain information about your device and browsing behaviour, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on our website
- Referring website or search terms
- Device information (screen size, device type)
2.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our use of cookies, please refer to our Cookie Policy.
3. How We Use Your Information
We use the information we collect for the following purposes:
3.1 To Provide and Maintain Our Services
- Deliver our newsletter and communications
- Respond to your inquiries and provide customer support
- Personalise your experience on our website
- Improve our website functionality and user experience
3.2 For Marketing and Communications
- Send you newsletters, updates, and promotional materials (with your consent)
- Inform you about new content, services, or features
- Conduct surveys and gather feedback
3.3 For Analytics and Improvement
- Analyse website usage and performance
- Understand user preferences and behaviour
- Develop and improve our content and services
- Monitor and prevent fraud and abuse
3.4 For Legal and Compliance Purposes
- Comply with applicable laws and regulations
- Protect our rights and interests
- Resolve disputes and enforce our agreements
4. Legal Basis for Processing (UK GDPR)
We process your personal information based on the following legal grounds:
- Consent: When you have given clear consent for us to process your personal information for specific purposes (e.g., newsletter subscription)
- Legitimate Interests: When processing is necessary for our legitimate business interests, such as improving our website and services
- Legal Obligation: When we need to process your information to comply with legal requirements
- Contract: When processing is necessary to perform a contract with you or take steps before entering into a contract
5. How We Share Your Information
We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:
5.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating our website and providing our services, including:
- Email marketing platforms for newsletter delivery
- Web analytics services
- Cloud hosting providers
- Customer support platforms
These service providers are contractually obligated to protect your information and use it only for the purposes we specify.
5.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal process, including:
- Court orders or subpoenas
- Government investigations
- Legal proceedings
- Protecting our rights and safety
5.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of our business, your information may be transferred to the new owner, subject to the same privacy protections outlined in this policy.
6. Data Security
We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit and at rest
- Regular security assessments and updates
- Access controls and authentication measures
- Employee training on data protection
- Secure data storage and backup procedures
However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
7.1 Newsletter Subscribers
We retain your subscription information until you unsubscribe or request deletion of your data.
7.2 Website Analytics
Analytics data is typically retained for 26 months, after which it is automatically deleted or anonymised.
7.3 Customer Inquiries
Information from customer inquiries is retained for up to 3 years for customer service and legal purposes.
8. Your Rights and Choices
Under UK data protection law, you have several rights regarding your personal information:
8.1 Right of Access
You have the right to request a copy of the personal information we hold about you.
8.2 Right to Rectification
You can request that we correct any inaccurate or incomplete personal information.
8.3 Right to Erasure
You can request that we delete your personal information in certain circumstances.
8.4 Right to Restrict Processing
You can request that we limit how we use your personal information in certain situations.
8.5 Right to Data Portability
You can request a copy of your personal information in a structured, machine-readable format.
8.6 Right to Object
You can object to our processing of your personal information in certain circumstances.
8.7 Right to Withdraw Consent
Where processing is based on consent, you can withdraw your consent at any time.
8.8 How to Exercise Your Rights
To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within one month of receipt.
9. International Data Transfers
Your personal information may be processed in countries other than the UK. When we transfer your information outside the UK, we ensure appropriate safeguards are in place, including:
- Adequacy decisions by the UK government
- Standard contractual clauses approved by UK authorities
- Certification schemes and codes of conduct
- Other appropriate safeguards recognised under UK law
10. Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:
- Post the updated Privacy Policy on our website
- Update the "Last updated" date at the top of this policy
- Notify you of significant changes through email or website notice
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
12. Third-Party Links
Our website may contain links to third-party websites, including social media platforms. This Privacy Policy does not apply to these external sites. We encourage you to read the privacy policies of any third-party websites you visit.
We are not responsible for the privacy practices or content of these third-party websites.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: privacy@liticdifte.com
Address:
Liticdifte
45 Green Street
Manchester, M1 2AB
United Kingdom
Phone: +44 161 234 5678
We aim to respond to all privacy-related inquiries within 30 days.
14. Complaints
If you believe we have not handled your personal information in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the UK's supervisory authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk
Phone: 0303 123 1113